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Digital Ethnography for Medtech Products & R&D

February 24, 2025

Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective.

“There is somebody being diagnosed as we talk that now has to go figure out and find what someone also had to find in the same way five years ago, 10 years ago. And is gonna do five, 10 years from now. And so I think trying to keep people up to speed on what these contexts are is gonna help them make better things and heal more people.”

Dean Browell, the Chief Behavioral Officer at Feedback, joins host Michael Roberts to discuss #digitalethnography and how it can be beneficial for medtech companies. In this episode, you’ll learn what digital ethnography is and how it works, and how the human connection is beneficial to educating and treating patients.

Check out the full interview where he might get a little passionate about what we do at Feedback 🙂

Digital Ethnography for Medtech Products & R&D with Dean Browell

Spotify: https://open.spotify.com/episode/50qFPcN79WrNscEqfiV1S6?si=IrWy9CXIQqSXuNeNqq1smw

Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-ethnography-for-medtech-products-r-d-with-dean/id1470160057?i=1000693381881

Dean Browell
Co-founder Dean Browell leads Feedback’s research as the resident PhD with a passion for how generations interact online. He is also co-founder of Hidden In Plain Site and President of the Board for The Poe Museum, and University of Richmond’s Institute on Philanthropy. Dean teaches courses at VCU School of Business. 

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, reddit, Research

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