When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is the crescendo that began with the sharp rise of clinician burnout behavior in the summer of 2020 but now vibrates alongside the sounds from an adjacent audience:…
Behavior
From Pizza to Strikes: Listening to and Predicting Workforce Woes
Big Data vs. Thick Data: The Road to Data-Driven Marketing
Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…
Feedback 101: What is Qualitative Research?
To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can…