Haven’t you heard? Instagram is experimenting with hiding the Likes of posts. Depending on who you listen to, it either means the sky is falling, all “influencers” will suddenly explode, or social media is either worthless or even better. How do you see through the fog of such wildly different reactions? Taking a deep breath…
Socialcation: Learning to Vacation and Share Better (and maybe make brand campaigns better)
Vacation! A time for recharging batteries, new adventures, and telling everyone how you’re recharging batteries and going on adventures. But what’s the best way to personally use social channels – and what can observed behaviors and choices tell us about what people really want, not just from us personally, but even from their beloved followed…
Passive Identity: From AOL Away Messages to Instagram
Picture it: College or High School, 1997…AOL Instant Messenger. Relationships were won or lost based on what Cure lyric was carefully chosen to appear when friends saw that you weren’t available. This mini digital mission statement for the hour (or the day if you were deliberately gone or hiding for a long time) quickly evolved…