B2B and Social Listening: The Secret Advantage
Often when we think of social listening and online behavior we immediately conjure visions of consumer social media and TikTok-scrolling teens – but social media, broadly, has also been the domain of B2B audiences for decades. That’s right – decades. For much of that Feedback has been finding and drawing insights from B2B audiences for […]
Feedback 101: How to choose the right research method
Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as participant reactions) that other methods can’t replicate. They can be time-consuming – most Focus Groups […]
The Bitter Truth About Employee Sentiment: You May Not Have a Clue
Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography? The jaw-dropping stats in this article (“Hospitals See 100% Staff Turnover Every Five Years”) should make healthcare pause at least long enough to admit you may not understand what your […]
Feedback Hosts Sixth Annual Dent Blend: Richmond
Feedback was proud to host the sixth annual Dent Blend: Richmond at Common House on December 9th, 2022. This year’s event was the largest in-person event yet for the one-day, community powered Dent experience that seeks to bring the experience and vision of the annual Dent conference to new communities across the country. Speakers included: Queon […]
Consumer Attitudes Toward Healthcare Disruption: Strategic Healthcare Marketing Interview
Feedback’s new joint research with Core Health and Klein & Partners was featured in an article for Strategic Health Marketing entitled, “Healthcare Disruption? Consumers Say Bring It On – 3 New Studies Map Consumers’ Reaction to Disruption“. Three Takeaways: In describing the evolution of consumer behavior, Browell notes, “What was typically seen as a naive […]
HIMSS TV Healthtech MarketingPodcast Features Feedback
Dean had a great chat with Adam Turinas on HIMSS TV’s Healthtech Marketing Podcast! See what we are all about in this revealing conversation on healthcare market research. “Living among the gorillas”. This is something you don’t hear very often in healthcare marketing. But you will in this episode. Dr Dean Browell, Ph.D. is an […]
Podcast Interview: What K-12 Can Learn With Feedback
Dean and Lamarque discuss how Feedback’s unique research technique can benefit the K-12 educational space on both the workforce, parent, and student behavior sides!
The Case for Life Stages Over Generation Definitions
“Hearing” vs. “Listening”
I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond […]
Lessons From the Pandemic: Your Employee Attitudes Are Knowable
Let’s continue this conversation about burnout in healthcare and underline an important point: the attitudes of your physicians, nurses, and staff are KNOWABLE. They are sharing. The general public is viewing. And it is impacting recruitment, retention, and facility/brand reputation whether you listen or not. Take for example this TikTok video by a physician about […]