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The Case for Life Stages Over Generation Definitions

May 17, 2022

The new book, “Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare”, focuses on Generation X’s unique role as healthcare “triple threats” and why healthcare marketers need to begin taking them seriously as an audience. In Chapter 8, Feedback’s Dean Browell, PhD, presents the case for segmenting audiences by life stages rather than by generation definitions. Fill out the form below to access the excerpt.

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, Research

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