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How Feedback Could Have Saved Investors: The Meerkat Story

June 1, 2015

On March 26th, Meerkat announced a $14M acquisition from Venture Capitalists. The app, which allows users to stream video in real-time, had been gaining traction both through press coverage and recent involvement at SXSW. Meerkat, which reportedly had made $12M prior to investments, was given a $40M valuation, according to Business Insider. Naturally, investors had high…

Filed Under: Blog Tagged With: digital ethnography, Meerkat, mobile, streaming, VCs

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