Feedback Blog

Feedback Becomes Part of PCSIx “Pick Six”
PCSI Completes Acquisition of CareStarter and Feedback, Launching PCSIx Innovation Unit Austin-based Professional Contract Services, Inc. (PCSI), an award-winning, national nonprofit focused on employing people with disabilities announced the acquisition of CareStarter and

Feedback Hosts Largest Dent: Blend Event Ever
As 2025 wrapped, Feedback hosted the ninth annual community event Dent: Blend at Common House in Richmond, VA. An offshoot of the larger four-day conference in Santa Fe, Richmond’s afternoon-sized

Visiting Our Partners in Strategy
Last week I had the pleasure of traveling to the beautiful headquarters of Ten Adams in Evansville, IN to give a talk about digital ethnography, my own personal journey, community,

Predator to Partner: The Essential Moment for Coalition Building In Regional Healthcare
Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a

Feedback Celebrates Landmark Healthcare Conference
That was one of, if not the best Healthcare Marketing & Physician Strategies Summit (HMPS) conferences I’ve ever been a part of – that Feedback has ever been a part of. The

Looking at Channels with Blinders On
Let’s take a second to talk about blind spots – not just in your data but also in where you’re LOOKING for data. Focusing on social channels is a fantastic

“Agency Perspectives on Industry Digital Ethnography” Published
Feedback’s Research Director Dylan Tibert’s paper, “Agency Perspectives on Industry Digital Ethnography“, has been published in the 2024 (INDUSTRY) issue of the ASSOCIATION OF INTERNET RESEARCHERS‘s annual conference journal, SPIR

Rethinking Reputation Management and Moving Beyond Google Reviews
“What Google hath wrought…” Whew – this one interview could be considered controversial… but it is rooted in what we have seen in behavior and we think it’s important we

Digital Ethnography for Medtech Products & R&D
Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective. “There is somebody being

Looking Ahead: Reddit’s Coronation
While you were sleeping, Reddit took over.Our pick for 2025 trend to watch across demographics in online behavior? The continued importance of public discussion… but don’t take our word for

Podcast: Feedback Weighs In on Changing Role of Marketing Leaders & Healthcare Choice
Just before taking the MainStage with Emory Healthcare, Duke University Health System and Memorial Healthcare System to talk voice of the customer, Feedback’s Dean Browell, PhD was a guest on

Dent: Blend Richmond 2024 Hosted by Feedback Breaks Records With CX Theme
Dent Blend: Richmond welcomed over 100 attendees (doubling past Blends) for its eighth year and a theme focused on “experience.” Speakers included: Utibe Bassey, Vice President of Customer Experience, Dominion

On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography
I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to

Essential Insights for Higher Ed Leaders: An Ethnographic Perspective
Multimodal Case Studies of VCU, Virginia Tech & UVA: Student & Alumni Sentiments Around Higher Education & the Israel-Gaza War Student Protests Introduction The landscape of higher education is continually

Exploring Military Quality of Life Realities: A Digital Ethnographic-Driven Conversation
In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study. The objective: to illuminate the experiences of military families

White Paper: 18-Month Pulse Report – Nursing Spotlight
For 15 years, Feedback has conducted digital ethnographic research studies across various industries, uncovering actionable insights from extensive online discussions. Our expertise extends to healthcare domains, where we’ve recently conducted

Third Spaces Aren’t Dead. They’ve Just Changed Shape.
For those of you who aren’t familiar, in 2000 a man named Robert Putnam came out with a book titled “Bowling Alone: The Collapse and Revival of American Community.” In

The CEO Nightmare: Navigating the Pitfalls of Unreliable Data
As CEOs, we’re tasked with making critical decisions that shape the course of our organizations. Yet, there’s a persistent nightmare that haunts us in the realm of decision-making: unreliable data.