Feedback and Corrigan Consulting recently completed online research on the Consumer Decision Process, Online Support Forums and Key Influencers of Cancer patients seeking/selecting a health care provider. The objective of the study was to understand the consumer community landscape online with four key questions: Where do existing and potential patients discuss Cancer services? What are…
Turning With The Pivot: Dealing With Social Channel Change
Tis the season for the “pivot” among some of the most prominent social media channels – that special time where the communities we’ve taken time to strategize and approach carefully throw us curveballs in how they operate. Sometimes it’s merely a tactical tweak here or there that helps you adapt quickly, but other times the…
Celebrating SHSMD
Feedback is proud to announce that Executive Vice President and head of research Dean Browell, PhD, has been elected to the national Board of Directors of the Society for Healthcare Strategy and Market Development (SHSMD), an American Hospital Association membership group. The three-year position follows his nine years of involvement in the organization that has…
Seeing The Future
On separate occasions this month we have been told two different ways: “You literally predicted the future for us.” We’re not actually soothsayers or oracles, we just applied our skilled listening to their questions and brought back real behaviors that helped fill in gaps in their audience decision paths, validated personas, and provided a deep…