Feedback Hosts Largest Dent: Blend Event Ever
As 2025 wrapped, Feedback hosted the ninth annual community event Dent: Blend at Common House in Richmond, VA. An offshoot of the larger four-day conference in Santa Fe, Richmond’s afternoon-sized event featured a powerful set of lenses on the topic of becoming, from the company refocusing to give back to their community, the city undergoing […]
Visiting Our Partners in Strategy
Last week I had the pleasure of traveling to the beautiful headquarters of Ten Adams in Evansville, IN to give a talk about digital ethnography, my own personal journey, community, healthcare, and more. Visiting them in person was such an important moment – to get face to face and brainstorm, meet with account teams and […]
Predator to Partner: The Essential Moment for Coalition Building In Regional Healthcare
Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a Mid-Atlantic Society for Healthcare Strategy and Market Development (#MASHSMD) talk. I thought it important to share a bit more on what I mean by this. […]
Feedback Celebrates Landmark Healthcare Conference
That was one of, if not the best Healthcare Marketing & Physician Strategies Summit (HMPS) conferences I’ve ever been a part of – that Feedback has ever been a part of. The sessions, the camaraderie, the candor… it was the heart-filling, cup-filing, brain-tingling, coalition-building, industry-catapulting event we all needed. Huge thanks to Judy Neiman and my fellow co chairs Terri Goren, Susan […]
Looking at Channels with Blinders On
Let’s take a second to talk about blind spots – not just in your data but also in where you’re LOOKING for data. Focusing on social channels is a fantastic example of how tunnel vision could give you an incorrect perspective on the truth of behavior. Consumer Experience:One example that we often see is when […]
“Agency Perspectives on Industry Digital Ethnography” Published
Feedback’s Research Director Dylan Tibert’s paper, “Agency Perspectives on Industry Digital Ethnography“, has been published in the 2024 (INDUSTRY) issue of the ASSOCIATION OF INTERNET RESEARCHERS‘s annual conference journal, SPIR (Selected Papers of Internet Research). Tibert presented the paper alongside the other chosen #AoIR2024 presenter peers – whose brilliant work redefines the cutting edge of […]
Rethinking Reputation Management and Moving Beyond Google Reviews
“What Google hath wrought…” Whew – this one interview could be considered controversial… but it is rooted in what we have seen in behavior and we think it’s important we have an informed discussion. It also builds on our early warning blog last year here. Feedback’s Dean Browell gets to sit down with Chris Boyer for the touch […]
Digital Ethnography for Medtech Products & R&D
Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective. “There is somebody being diagnosed as we talk that now has to go figure out and find what someone also had to find in the same way five years […]
Looking Ahead: Reddit’s Coronation
While you were sleeping, Reddit took over.Our pick for 2025 trend to watch across demographics in online behavior? The continued importance of public discussion… but don’t take our word for it – take the hundreds of millions seeing Reddit now on first search of Google thanks to their 2024 partnership. A partnership which also sees […]
On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography
I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t know. How do we make sense of a population and the environment in which they […]