Last week I had the pleasure of traveling to the beautiful headquarters of Ten Adams in Evansville, IN to give a talk about digital ethnography, my own personal journey, community, healthcare, and more. Visiting them in person was such an important moment – to get face to face and brainstorm, meet with account teams and…
Research
Predator to Partner: The Essential Moment for Coalition Building In Regional Healthcare
Coalition building is an important theme those of you who have heard me speak about in recent research deliveries, a panel at the Forum for Healthcare Strategists (#HMPS), and a Mid-Atlantic Society for Healthcare Strategy and Market Development (#MASHSMD) talk. I thought it important to share a bit more on what I mean by this….
Feedback Celebrates Landmark Healthcare Conference
That was one of, if not the best Healthcare Marketing & Physician Strategies Summit (HMPS) conferences I’ve ever been a part of – that Feedback has ever been a part of. The sessions, the camaraderie, the candor… it was the heart-filling, cup-filing, brain-tingling, coalition-building, industry-catapulting event we all needed. Huge thanks to Judy Neiman and my fellow co chairs Terri Goren, Susan…
Looking at Channels with Blinders On
Let’s take a second to talk about blind spots – not just in your data but also in where you’re LOOKING for data. Focusing on social channels is a fantastic example of how tunnel vision could give you an incorrect perspective on the truth of behavior. Consumer Experience:One example that we often see is when…