Fall brings change – leaves start to tumble, pumpkin-flavored everything comes out, and Facebook updates something on the back end of its services. This Fall, aside from dodging hurricanes and tornados, we’ve watched as Facebook removed a surprising swath of targeting options from their online ad tools. The functionality of the tools themselves are still…
Socialcation: Learning to Vacation and Share Better (and maybe make brand campaigns better)
Vacation! A time for recharging batteries, new adventures, and telling everyone how you’re recharging batteries and going on adventures. But what’s the best way to personally use social channels – and what can observed behaviors and choices tell us about what people really want, not just from us personally, but even from their beloved followed…
Feedback Judges at Dominion Energy Innovation Center Pitch Competition
Feedback’s Dean Browell was proud to be one of three judges for the 2018 Pitch Competition hosted by the Dominion Energy Innovation Center in partnership with Randolph-Macon College and The Randolph-Macon Edge. He heard three pitches from impressive startup teams as well as three great student teams. Dean was happy to represent Feedback and Randolph-Macon…
5 Reasons You Shouldn’t Freak Out Over Facebook’s Advertising Transparency Changes
Facebook is making some major advertising transparency changes. Soon, people will be able to see ALL the ads a Facebook or Instagram Page is running. If you advertise strategically, you likely have certain ads that you are creating for specific Facebook or Instagram users, such as past purchasers, key consumer personas or local audiences. Knowing…