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Healthcare Marketing – The Realm of Quantitative and Qualitative Data

December 20, 2023

Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists:

Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven healthcare marketing. Watch the video below:

Contact Us to learn more about the importance of behavioral science and effective ways to integrate it into your organization.

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

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