In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short in capturing the complexities of stakeholder behaviors and sentiments in this dynamic landscape. Enter digital ethnography—an innovative approach that harnesses the power of technology to unlock…
Qualitative Research
Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists
When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is the crescendo that began with the sharp rise of clinician burnout behavior in the summer of 2020 but now vibrates alongside the sounds from an adjacent audience:…
From Pizza to Strikes: Listening to and Predicting Workforce Woes
Big Data vs. Thick Data: The Road to Data-Driven Marketing
Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…