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Qualitative Research

The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies

September 19, 2023

In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short in capturing the complexities of stakeholder behaviors and sentiments in this dynamic landscape. Enter digital ethnography—an innovative approach that harnesses the power of technology to unlock…

Filed Under: Blog Tagged With: digital ethnography, DoD, market research, Qualitative Research, Research

Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists

September 12, 2023

When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is the crescendo that began with the sharp rise of clinician burnout behavior in the summer of 2020 but now vibrates alongside the sounds from an adjacent audience:…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

From Pizza to Strikes: Listening to and Predicting Workforce Woes

June 29, 2023

Nurses Strike; Source: Austin Chronicle

Take a look at the photo associated with this article and the front sign: “We need a bathroom break, not a pizza party!” We have been tracking nurse sentiment for over a decade but it was three years ago when we started seeing the burnout flags and the use of, “pizza” as an artifact of…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

Big Data vs. Thick Data: The Road to Data-Driven Marketing

June 15, 2023

Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at   eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research, thick data

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Recent News

  • The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
  • Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists
  • From Pizza to Strikes: Listening to and Predicting Workforce Woes
  • Big Data vs. Thick Data: The Road to Data-Driven Marketing

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