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Understanding Customer Behavior.

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Digital Ethnography for Medtech Products & R&D

February 24, 2025

Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective. “There is somebody being diagnosed as we talk that now has to go figure out and find what someone also had to find in the same way five years…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, reddit, Research

Looking Ahead: Reddit’s Coronation

December 10, 2024

While you were sleeping, Reddit took over.Our pick for 2025 trend to watch across demographics in online behavior? The continued importance of public discussion… but don’t take our word for it – take the hundreds of millions seeing Reddit now on first search of Google thanks to their 2024 partnership. A partnership which also sees…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, reddit, Research

Podcast: Feedback Weighs In on Changing Role of Marketing Leaders & Healthcare Choice

November 14, 2024

Just before taking the MainStage with Emory Healthcare, Duke University Health System and Memorial Healthcare System to talk voice of the customer, Feedback’s Dean Browell, PhD was a guest on the Touchpoint Podcast live from the Healthcare Internet Conference (HCIC) in Austin, TX. In this episode, Chris Boyer is joined by guests Dean Browell, Martha…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, market research, podcast

On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography

August 29, 2024

Context is king

I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t know. How do we make sense of a population and the environment in which they…

Filed Under: Blog Tagged With: anthropology, Audience, Behavior, digital ethnography, DoD, government, healthcare, market research

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