Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as healthcare consumers and how to connect with them.
The book, published November 2nd, combines data from the SPM Consumer Compass®, ethnographic research, pop culture references, and personal anecdotes to explore each generation’s relationship to healthcare and present a strong case for why healthcare organizations cannot ignore Gen X.
Pick of your copy of the book on Amazon now!
