I want to talk about “time to insight” as a concept in operationalizing market research. First off, I love this as a conceptual focus because I think it focuses on both the timely application of insights as well as the reality that not all data is already in “insight” form (i.e. that whatever comes back…
Themes in Pandemic Insights
Continuing to share insights from our work using social listening in healthcare during the pandemic, some developments from the last couple of weeks worth noting: Sentiment around the vaccine varies wildly and we’re entering a new period of frustration Mental health continues to be a hot topic with renewed pressure on local health systems they…
Feedback on Becker’s Healthcare and SHSMD Podcasts
Feedback’s Dean Browell was a guest on both the Becker’s Healthcare Podcast and the the Society for Health Care Strategy & Market Development (SHSMD podcast talking about Generation X’s role in healthcare and more! He spoke alongside Alan Shoebridge (Salinas Valley Memorial Healthcare System) and Dan Miers (SPM), his fellow co-authors of Don’t You Forget…
What Gen X Can Teach Us About COVID & the Holidays
Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge on how Generation X and others are dealing with this year’s holiday challenges. An excerpt: The judgement and skepticism findings help tell the further story…