Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the…
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Digital Ethnography: Empowering Leadership With Fast, Adaptive Human-Centered, Tech-Fluent Insights
Urgency to arm organizational leadership with “data-driven” decision-making is all around, and even more abundant are the data solutions rising every day to meet that need – and while these engagement dashboards, analytic models, AI tools, and other tech answers that oversaturate the business intelligence space are undoubtedly a big part of the puzzle, one…
Using Digital Ethnography & Behavioral Science to Avert Employee Strikes
From healthcare facilities to the auto industry and logistics giants like UPS, employee strikes have been disrupting services and drawing attention to workplace issues. These incidents raise a crucial question: Could these strikes have been prevented? Feedback believes they could, through the strategic application of behavioral science and digital ethnography. The Intersection of Behavioral Science…
Bringing Behavioral Science to the C-Suite
From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential…