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Healthcare Marketing – The Realm of Quantitative and Qualitative Data

December 20, 2023

Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Recap of Dent: Blend Richmond 2023

December 19, 2023

For the seventh (!) year running, Feedback’s Dean Browell hosted Dent: Blend Richmond at Common House. Dent:Blend is an annual unpretentious event about vision with smart, thoughtful folks trying to change the world from the stage and the seats. Speakers this year included: David Thomason, President of Special Olympics Virginia; Michele Jones, Executive Director of Positive…

Filed Under: Blog Tagged With: Audience, Behavior, dent, Dent blend, digital ethnography, market research, Qualitative Research, Research

Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics

November 27, 2023

Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Digital Ethnography: Empowering Leadership With Fast, Adaptive Human-Centered, Tech-Fluent Insights

October 16, 2023

Urgency to arm organizational leadership with “data-driven” decision-making is all around, and even more abundant are the data solutions rising every day to meet that need – and while these engagement dashboards, analytic models, AI tools, and other tech answers that oversaturate the business intelligence space are undoubtedly a big part of the puzzle, one…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

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