How is COVID-19 Impacting Food Purchasing Behaviors?
Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term effects be? How should brands pivot? Let’s consider what we can learn about consumer behavior through advanced digital ethnography: Families/ Shopping: – How anxiety and […]
Keeping an Eye on Banking Behaviors During the Crisis
Our current crisis provides unique challenges for the financial service industry Looking at consumer finance and banking, let’s explore how audiences may pivot in nuanced ways during and after this crisis. All of this could be seen by applying digital ethnography and listening to the voice of the consumer as they talk to peers right […]
How is COVID-19 Impacting Packaging Habits?
Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and […]
Keeping an Eye on Healthcare Behaviors During the Crisis
We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is […]
Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times
Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing issues surrounding the Coronavirus crisis (COVID-19), your audiences continue to shift and sway in sentiment. It takes a careful, sensitive behaviorist hand (not a blunt dashboard that only looks in limited […]
Listening to the Listeners
The day my friend’s band finished their first album, he sprinted from the studio with their shiny new CD in his hand. In that moment, countless hours they’d spent songwriting, embellishing and recording were all wrapped up in the product he was holding. Clasping his masterpiece, he held it up to the sky and paused […]