We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is…
Audience
Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times
Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing issues surrounding the Coronavirus crisis (COVID-19), your audiences continue to shift and sway in sentiment. It takes a careful, sensitive behaviorist hand (not a blunt dashboard that only looks in limited…
Listening to the Listeners
The day my friend’s band finished their first album, he sprinted from the studio with their shiny new CD in his hand. In that moment, countless hours they’d spent songwriting, embellishing and recording were all wrapped up in the product he was holding. Clasping his masterpiece, he held it up to the sky and paused…