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Understanding Customer Behavior.

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Rethinking Reputation Management and Moving Beyond Google Reviews

March 1, 2025

“What Google hath wrought…” Whew – this one interview could be considered controversial… but it is rooted in what we have seen in behavior and we think it’s important we have an informed discussion. It also builds on our early warning blog last year here. Feedback’s Dean Browell gets to sit down with Chris Boyer for the touch…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, reddit, Research

Digital Ethnography for Medtech Products & R&D

February 24, 2025

Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective. “There is somebody being diagnosed as we talk that now has to go figure out and find what someone also had to find in the same way five years…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, reddit, Research

Looking Ahead: Reddit’s Coronation

December 10, 2024

While you were sleeping, Reddit took over.Our pick for 2025 trend to watch across demographics in online behavior? The continued importance of public discussion… but don’t take our word for it – take the hundreds of millions seeing Reddit now on first search of Google thanks to their 2024 partnership. A partnership which also sees…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, reddit, Research

Exploring Military Quality of Life Realities: A Digital Ethnographic-Driven Conversation

July 9, 2024

In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study.  The objective: to illuminate the experiences of military families within the framework of the Five & Thrive model, encompassing housing, healthcare, education, childcare, and spouse employment.  Leveraging the expertise of PhD-level social scientists along with advanced…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, Qualitative Research, Research

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