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voice of the customer

3 New Consumer Personas Retailers Should Listen To

April 1, 2020

Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with…

Filed Under: Blog Tagged With: crisis, digital ethnography, engagement, market research, pandemic, Research, retail, social listening, social media, voice of the customer

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