The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we have conducted several studies using our unique market research technique of social listening to help our clients attract talent and retain employees. Working with human…
Audience
How is COVID-19 Impacting Food Purchasing Behaviors?
Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term effects be? How should brands pivot? Let’s consider what we can learn about consumer behavior through advanced digital ethnography: Families/ Shopping: – How anxiety and…
Keeping an Eye on Banking Behaviors During the Crisis
Our current crisis provides unique challenges for the financial service industry Looking at consumer finance and banking, let’s explore how audiences may pivot in nuanced ways during and after this crisis. All of this could be seen by applying digital ethnography and listening to the voice of the consumer as they talk to peers right…
How is COVID-19 Impacting Packaging Habits?
Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and…