Our current crisis provides unique challenges for the financial service industry Looking at consumer finance and banking, let’s explore how audiences may pivot in nuanced ways during and after this crisis. All of this could be seen by applying digital ethnography and listening to the voice of the consumer as they talk to peers right…
crisis
How is COVID-19 Impacting Packaging Habits?
Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and…
3 Emerging Consumer Personas Outdoor Brands Should Listen To
Our current crisis provides unique opportunities and challenges for brands of the great outdoors Outdoor Industry audience personas are changing quickly and marketing strategies have to adapt. We’ve prepared an exercise to help brands look at how they can/should pivot, even slightly, to look at their customers and their nuanced phases in a new light…
3 New Consumer Personas Retailers Should Listen To
Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with…