Let’s take a second to talk about blind spots – not just in your data but also in where you’re LOOKING for data. Focusing on social channels is a fantastic example of how tunnel vision could give you an incorrect perspective on the truth of behavior. Consumer Experience:One example that we often see is when…
digital ethnography
“Agency Perspectives on Industry Digital Ethnography” Published
Feedback’s Research Director Dylan Tibert’s paper, “Agency Perspectives on Industry Digital Ethnography“, has been published in the 2024 (INDUSTRY) issue of the ASSOCIATION OF INTERNET RESEARCHERS‘s annual conference journal, SPIR (Selected Papers of Internet Research). Tibert presented the paper alongside the other chosen #AoIR2024 presenter peers – whose brilliant work redefines the cutting edge of…
Rethinking Reputation Management and Moving Beyond Google Reviews
“What Google hath wrought…” Whew – this one interview could be considered controversial… but it is rooted in what we have seen in behavior and we think it’s important we have an informed discussion. It also builds on our early warning blog last year here. Feedback’s Dean Browell gets to sit down with Chris Boyer for the touch…
Digital Ethnography for Medtech Products & R&D
Feedback’s Dean Browell had a fantastic conversation with Michael Roberts for the podcast: “Digital Ethnography for Medtech Products & R&D with Dean Browell” by Health Connective. “There is somebody being diagnosed as we talk that now has to go figure out and find what someone also had to find in the same way five years…