On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography
I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t know. How do we make sense of a population and the environment in which they […]
Exploring Military Quality of Life Realities: A Digital Ethnographic-Driven Conversation
In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study. The objective: to illuminate the experiences of military families within the framework of the Five & Thrive model, encompassing housing, healthcare, education, childcare, and spouse employment. Leveraging the expertise of PhD-level social scientists along with advanced […]
White Paper: 18-Month Pulse Report – Nursing Spotlight
For 15 years, Feedback has conducted digital ethnographic research studies across various industries, uncovering actionable insights from extensive online discussions. Our expertise extends to healthcare domains, where we’ve recently conducted a deep analysis of nurses’ conversations. Introducing our latest white paper: 18-Month Pulse Report – Nursing Spotlight. This in-depth report sheds light on the discussions […]
Third Spaces Aren’t Dead. They’ve Just Changed Shape.
For those of you who aren’t familiar, in 2000 a man named Robert Putnam came out with a book titled “Bowling Alone: The Collapse and Revival of American Community.” In that book he asserted that community participation in the so-called “third space,” defined as any gathering place for people that wasn’t work or home, was […]
The CEO Nightmare: Navigating the Pitfalls of Unreliable Data
As CEOs, we’re tasked with making critical decisions that shape the course of our organizations. Yet, there’s a persistent nightmare that haunts us in the realm of decision-making: unreliable data. Surveys, touted as essential tools for understanding market trends, customer preferences, and employee sentiments, often fall short of expectations. They can be frustratingly inconsistent, struggle […]
The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short in capturing the complexities of stakeholder behaviors and sentiments in this dynamic landscape. Enter digital ethnography—an innovative approach that harnesses the power of technology to unlock […]
The Top 3 Misconceptions We’re Seeing in Healthcare
Feedback cuts through the noise to reveal the truths influencing healthcare today. Leveraging our research expertise, we bring hospitals and healthcare professionals crucial insights for mastering healthcare’s complexities. Here, we spotlight the top three misconceptions we’re currently seeing. Top 3 Misconceptions We’re Seeing in Healthcare: 1) “Our workforce burnout issues seem to come out of thin air […]
Healthcare Marketing – The Realm of Quantitative and Qualitative Data
Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both […]
Recap of Dent: Blend Richmond 2023
For the seventh (!) year running, Feedback’s Dean Browell hosted Dent: Blend Richmond at Common House. Dent:Blend is an annual unpretentious event about vision with smart, thoughtful folks trying to change the world from the stage and the seats. Speakers this year included: David Thomason, President of Special Olympics Virginia; Michele Jones, Executive Director of Positive […]
Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics
Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the […]