With the tick of every clock, the tear of every calendar, we get farther and farther away from the last next-greatest-app or network and in many ways become more entrenched in our ways with the channels that either mean the most to us or mean the most to our friends and family that we want…
Behavior
Seeing The Future
On separate occasions this month we have been told two different ways: “You literally predicted the future for us.” We’re not actually soothsayers or oracles, we just applied our skilled listening to their questions and brought back real behaviors that helped fill in gaps in their audience decision paths, validated personas, and provided a deep…