While you were sleeping, Reddit took over.Our pick for 2025 trend to watch across demographics in online behavior? The continued importance of public discussion… but don’t take our word for it – take the hundreds of millions seeing Reddit now on first search of Google thanks to their 2024 partnership. A partnership which also sees…
digital ethnography
Podcast: Feedback Weighs In on Changing Role of Marketing Leaders & Healthcare Choice
Just before taking the MainStage with Emory Healthcare, Duke University Health System and Memorial Healthcare System to talk voice of the customer, Feedback’s Dean Browell, PhD was a guest on the Touchpoint Podcast live from the Healthcare Internet Conference (HCIC) in Austin, TX. In this episode, Chris Boyer is joined by guests Dean Browell, Martha…
On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography
I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t know. How do we make sense of a population and the environment in which they…
Exploring Military Quality of Life Realities: A Digital Ethnographic-Driven Conversation
In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study. The objective: to illuminate the experiences of military families within the framework of the Five & Thrive model, encompassing housing, healthcare, education, childcare, and spouse employment. Leveraging the expertise of PhD-level social scientists along with advanced…