As CEOs, we’re tasked with making critical decisions that shape the course of our organizations. Yet, there’s a persistent nightmare that haunts us in the realm of decision-making: unreliable data. Surveys, touted as essential tools for understanding market trends, customer preferences, and employee sentiments, often fall short of expectations. They can be frustratingly inconsistent, struggle…
digital ethnography
The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short in capturing the complexities of stakeholder behaviors and sentiments in this dynamic landscape. Enter digital ethnography—an innovative approach that harnesses the power of technology to unlock…
The Top 3 Misconceptions We’re Seeing in Healthcare
Feedback cuts through the noise to reveal the truths influencing healthcare today. Leveraging our research expertise, we bring hospitals and healthcare professionals crucial insights for mastering healthcare’s complexities. Here, we spotlight the top three misconceptions we’re currently seeing. Top 3 Misconceptions We’re Seeing in Healthcare: 1) “Our workforce burnout issues seem to come out of thin air…
Healthcare Marketing – The Realm of Quantitative and Qualitative Data
Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both…