Let’s continue this conversation about burnout in healthcare and underline an important point: the attitudes of your physicians, nurses, and staff are KNOWABLE. They are sharing. The general public is viewing. And it is impacting recruitment, retention, and facility/brand reputation whether you listen or not. Take for example this TikTok video by a physician about…
digital ethnography
COVID-19 Monitoring Produces Actionable Insights
Feedback’s special brand of market research continues to help hospitals, health systems, physician groups, service lines, facilities, and medical device and pharmaceutical companies for over a decade by providing a comprehensive look at how clients can better recruit, judge reputational risk, and how audiences make decisions and compare services. During the pandemic our insights have…
Feedback 101: What are the benefits of Digital Ethnography?
Digital ethnography allows you to understand two crucial perspectives: The insights from the sentiment expressed by so many of your audiences online The perspective of those who will look for answers, and what they will find That latter audience is important. If we find incorrect information or an over-emphasis on a particular concept or audience,…
Feedback 101: What is Digital Ethnography?
Ethnography is a specialized type of research focused on producing descriptions of behavior, and therefore people, cultures, and communities. Digital ethnography is the application of this same purpose, but utilizing all of the behaviors publicly available on the Internet. We leverage the expertise of those with anthropology, sociology, and psychology backgrounds to explore your audiences…