The TikTok Healthcare Employee Scare
Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this […]
COVID-19 Consumer Behavior Trends & Predictions
Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior and near-term predictions: Not So Fast Willing a reopen hasn’t necessarily brought back confidence. An incredibly suspicious public has now become default cautious. What was […]
Feedback Featured on Blog on COVID-19 Patient Behavior and Virtual Tours
Feedback’s Dean Browell is featured in a blog by our friends at White Rhino discussing patient behaviors, COVID-19 safety, and virtual tours. An excerpt from the blog: “Patients get a behind the scenes look at COVID safety protocols“: Especially with such a complex and emotional topic, sometimes telling patients what you’re doing is not nearly […]
Keeping an Eye on Healthcare Behaviors During the Crisis
We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is […]
Don’t You Forget About Me: Understanding the Role of Gen X
Feedback is proud to be a part of a brand-new presentation, “Don’t You Forget About Me: Understanding the Role of Gen X” presented by Feedback’s Dean Browell and Alan Shoebridge from Salinas Valley Memorial Healthcare System. The two will debut the talk at the New England Society for Healthcare Communication’s annual conference this month (details below). […]
Cancer, In Other Words
Feedback is so proud to be a part of the all-new presentation event: “Cancer, In Other Words” debuting in Chicago in May! Easily one of the most important of the speeches Dean has been a part of in his healthcare career, he and the team will be exploring the massive disconnect between how we message […]
Interview with Feedback on the Future of Healthcare Marketing
Our dear friends at Access Advertising & Public Relations interviewed Feedback Principal Dean Browell on Healthcare Marketing Trends as a part of their inaugural “Take 3” interview series. Subjects include: consumerism in healthcare, value-based care, population health, and the biggest challenge for healthcare companies and marketing in 2019. …marketing has to be the one that comes […]