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Digital Ethnography: Empowering Leadership With Fast, Adaptive Human-Centered, Tech-Fluent Insights

October 16, 2023

Urgency to arm organizational leadership with “data-driven” decision-making is all around, and even more abundant are the data solutions rising every day to meet that need – and while these engagement dashboards, analytic models, AI tools, and other tech answers that oversaturate the business intelligence space are undoubtedly a big part of the puzzle, one…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Using Digital Ethnography & Behavioral Science to Avert Employee Strikes

October 10, 2023

From healthcare facilities to the auto industry and logistics giants like UPS, employee strikes have been disrupting services and drawing attention to workplace issues. These incidents raise a crucial question: Could these strikes have been prevented? Feedback believes they could, through the strategic application of behavioral science and digital ethnography. The Intersection of Behavioral Science…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

From Pizza to Strikes: Listening to and Predicting Workforce Woes

June 29, 2023

Nurses Strike; Source: Austin Chronicle

Take a look at the photo associated with this article and the front sign: “We need a bathroom break, not a pizza party!” We have been tracking nurse sentiment for over a decade but it was three years ago when we started seeing the burnout flags and the use of, “pizza” as an artifact of…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

The Case for Life Stages Over Generation Definitions

May 17, 2022

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, Research

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