Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…
Research
Feedback 101: What is Qualitative Research?
To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can…
Bringing Behavioral Science to the C-Suite
From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential…
The Peril of Stale Personas
If there is one type of work we love doing that is the most crucial, it might be creating or updating personas or segmentation. If your personas are 3+ years old (and especially pre-pandemic), that should be a massive warning sign that you are basing decisions on severely outdated data. Another red flag: if any…