Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with…
Research
Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times
Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing issues surrounding the Coronavirus crisis (COVID-19), your audiences continue to shift and sway in sentiment. It takes a careful, sensitive behaviorist hand (not a blunt dashboard that only looks in limited…
3rd Annual Dent: Blend Hosted at Feedback
Feedback was proud to host the 3rd annual Dent: Blend conference last week, where visitors from across industries and across the country (including here in the host city of Richmond, VA) once again enjoyed the community, program, and activities of a one-day conference full of innovation and heart. A lunch (surprise all-vegan) by The Daily…