Digital ethnography allows you to understand two crucial perspectives: The insights from the sentiment expressed by so many of your audiences online The perspective of those who will look for answers, and what they will find That latter audience is important. If we find incorrect information or an over-emphasis on a particular concept or audience,…
Research
Feedback 101: What is Digital Ethnography?
Ethnography is a specialized type of research focused on producing descriptions of behavior, and therefore people, cultures, and communities. Digital ethnography is the application of this same purpose, but utilizing all of the behaviors publicly available on the Internet. We leverage the expertise of those with anthropology, sociology, and psychology backgrounds to explore your audiences…
The TikTok Healthcare Employee Scare
Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this…
Using Social Listening in HR
The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we have conducted several studies using our unique market research technique of social listening to help our clients attract talent and retain employees. Working with human…