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Healthcare Marketing – The Realm of Quantitative and Qualitative Data

December 20, 2023

Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Recap of Dent: Blend Richmond 2023

December 19, 2023

For the seventh (!) year running, Feedback’s Dean Browell hosted Dent: Blend Richmond at Common House. Dent:Blend is an annual unpretentious event about vision with smart, thoughtful folks trying to change the world from the stage and the seats. Speakers this year included: David Thomason, President of Special Olympics Virginia; Michele Jones, Executive Director of Positive…

Filed Under: Blog Tagged With: Audience, Behavior, dent, Dent blend, digital ethnography, market research, Qualitative Research, Research

Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics

November 27, 2023

Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Feedback’s Browell Featured on Health Impressions Podcast

October 25, 2023

Feedback’s Chief Behavioral Officer, Dean Browell, is featured in the latest episode of the Health Impressions podcast in an episode entitled, “Navigating the Challenges of Healthcare Branding and Authority.” In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean…

Filed Under: Blog, News Tagged With: brand, branding, digital ethnography, Education, healthcare, Higher education, hospital, market research, Qualitative Research, Research

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