Behavior

5 Reasons You Shouldn’t Freak Out Over Facebook’s Advertising Transparency Changes

January 30, 2018

Facebook is making some major advertising transparency changes. Soon, people will be able to see ALL the ads a Facebook or Instagram Page is running. If you advertise strategically, you likely have certain ads that you are creating for specific Facebook or Instagram users, such as past purchasers, key consumer personas or local audiences. Knowing…

New Year, Old You: Why Entrenched Behavior Even Matters In The App Age

January 12, 2018

With the tick of every clock, the tear of every calendar, we get farther and farther away from the last next-greatest-app or network and in many ways become more entrenched in our ways with the channels that either mean the most to us or mean the most to our friends and family that we want…

Seeing The Future

August 4, 2016

On separate occasions this month we have been told two different ways: “You literally predicted the future for us.” We’re not actually soothsayers or oracles, we just applied our skilled listening to their questions and brought back real behaviors that helped fill in gaps in their audience decision paths, validated personas, and provided a deep…