Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with…
digital ethnography
EFM and Feedback
A round of applause for Experiences For Mankind! 2019 marks the tenth anniversary of Feedback and to celebrate we will be sharing memories from the last ten years. From multiple-cross-country trips to multi-country ones, from Keyboard Cat to Bonnaroo, and from three determined founders to a family of friends and colleagues all over… we’ve been…
How Feedback Could Have Saved Investors: The Meerkat Story
On March 26th, Meerkat announced a $14M acquisition from Venture Capitalists. The app, which allows users to stream video in real-time, had been gaining traction both through press coverage and recent involvement at SXSW. Meerkat, which reportedly had made $12M prior to investments, was given a $40M valuation, according to Business Insider. Naturally, investors had high…