Dean had a great chat with Adam Turinas on HIMSS TV’s Healthtech Marketing Podcast! See what we are all about in this revealing conversation on healthcare market research. “Living among the gorillas”. This is something you don’t hear very often in healthcare marketing. But you will in this episode. Dr Dean Browell, Ph.D. is an…
market research
Podcast Interview: What K-12 Can Learn With Feedback
“Hearing” vs. “Listening”
I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond…
Feedback 101: What is Qualitative Research?
To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can…