Our current crisis provides unique challenges for packaging brands and those that rely on them How could packaging pivot during and after the pandemic? Let’s consider what we can learn about consumer habits during this unusual time through social listening and digital ethnography: The Opening– Package opening processes: How are habits in opening mail and…
pandemic
Keeping an Eye on Healthcare Behaviors During the Crisis
We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing and what you really, really need to be watching for in the nuance of all of this. And there certainly is nuance. Our research (qualitative online behavior – “digital ethnography”) is…
3 Emerging Consumer Personas Outdoor Brands Should Listen To
Our current crisis provides unique opportunities and challenges for brands of the great outdoors Outdoor Industry audience personas are changing quickly and marketing strategies have to adapt. We’ve prepared an exercise to help brands look at how they can/should pivot, even slightly, to look at their customers and their nuanced phases in a new light…
3 New Consumer Personas Retailers Should Listen To
Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than ever, which means understanding audiences and listening to the voice of the customer are too. This is especially important for brands that are / were massive brick and mortar brands with…