For 15 years, Feedback has conducted digital ethnographic research studies across various industries, uncovering actionable insights from extensive online discussions. Our expertise extends to healthcare domains, where we’ve recently conducted a deep analysis of nurses’ conversations. Introducing our latest white paper: 18-Month Pulse Report – Nursing Spotlight. This in-depth report sheds light on the discussions…
Research
Third Spaces Aren’t Dead. They’ve Just Changed Shape.
For those of you who aren’t familiar, in 2000 a man named Robert Putnam came out with a book titled “Bowling Alone: The Collapse and Revival of American Community.” In that book he asserted that community participation in the so-called “third space,” defined as any gathering place for people that wasn’t work or home, was…
The CEO Nightmare: Navigating the Pitfalls of Unreliable Data
As CEOs, we’re tasked with making critical decisions that shape the course of our organizations. Yet, there’s a persistent nightmare that haunts us in the realm of decision-making: unreliable data. Surveys, touted as essential tools for understanding market trends, customer preferences, and employee sentiments, often fall short of expectations. They can be frustratingly inconsistent, struggle…
The Power of Digital Ethnography: A Strategic Imperative for DoD and Federal Agencies
In an era defined by digital connectivity and evolving stakeholder expectations, government entities face unique challenges in understanding and engaging their audiences effectively. Traditional research methods often fall short in capturing the complexities of stakeholder behaviors and sentiments in this dynamic landscape. Enter digital ethnography—an innovative approach that harnesses the power of technology to unlock…