Hitting some top lines of consumer behavior and near-term predictions Given the projects we’ve been working on across the country, we wanted to share some top trends in consumer behavior and near-term predictions: Not So Fast Willing a reopen hasn’t necessarily brought back confidence. An incredibly suspicious public has now become default cautious. What was…
Feedback Featured on Blog on COVID-19 Patient Behavior and Virtual Tours
Feedback’s Dean Browell is featured in a blog by our friends at White Rhino discussing patient behaviors, COVID-19 safety, and virtual tours. An excerpt from the blog: “Patients get a behind the scenes look at COVID safety protocols“: Especially with such a complex and emotional topic, sometimes telling patients what you’re doing is not nearly…
Key Consumer Insights for Reopening
Research identifies important reopening topic Note: This post was originally written in early May of 2020 and instantly became prescient for the road ahead. We revisit it here to show the implications of listening to your audiences carefully. Our audiences (internal and external) are in flux but they are acutely aware that we are too….
How is COVID-19 Impacting Food Purchasing Behaviors?
Our current crisis provides unique challenges for Grocery and CPG brands Grocery shopping and food purchasing habits are significantly changing due to the pandemic. What will the short-term and long-term effects be? How should brands pivot? Let’s consider what we can learn about consumer behavior through advanced digital ethnography: Families/ Shopping: – How anxiety and…