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Using Digital Ethnography & Behavioral Science to Avert Employee Strikes

October 10, 2023

From healthcare facilities to the auto industry and logistics giants like UPS, employee strikes have been disrupting services and drawing attention to workplace issues. These incidents raise a crucial question: Could these strikes have been prevented? Feedback believes they could, through the strategic application of behavioral science and digital ethnography. The Intersection of Behavioral Science…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Bringing Behavioral Science to the C-Suite

March 9, 2023

From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential…

Filed Under: Blog Tagged With: Audience, B2B, Behavior, behavioral science, cbox, chief behavioral officer, consumer behavior, digital ethnography, fractional chief behavioral officer, market research, Research

The Peril of Stale Personas

March 9, 2023

If there is one type of work we love doing that is the most crucial, it might be creating or updating personas or segmentation. If your personas are 3+ years old (and especially pre-pandemic), that should be a massive warning sign that you are basing decisions on severely outdated data. Another red flag: if any…

Filed Under: Blog Tagged With: Audience, Behavior, behavioral science, consumer behavior, digital ethnography, market research, Persona, Personas, Research, social media

Top 5 Recruitment and Retention Warning Signs

March 8, 2023

Turnover is high, morale is mercurial, and the annual employee survey struggles to get meaningful responses (or responses at all)… sound familiar? In our research of workforces all over the world we’ve found the following top five warning signs in the behavior: #1 They Say the Quiet Part Out LoudGoing back in time isn’t an…

Filed Under: Blog Tagged With: Audience, Behavior, behavioral science, consumer behavior, digital ethnography, internal stakeholders, market research, Recruitment, Research, Retention, social media

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