Often when we think of social listening and online behavior we immediately conjure visions of consumer social media and TikTok-scrolling teens – but social media, broadly, has also been the domain of B2B audiences for decades. That’s right – decades. For much of that Feedback has been finding and drawing insights from B2B audiences for…
Audience
Feedback 101: How to choose the right research method
Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups can be a cost-effective way to gather data and observe unique phenomena and information (such as participant reactions) that other methods can’t replicate. They can be time-consuming – most Focus Groups…
The Bitter Truth About Employee Sentiment: You May Not Have a Clue
Why the employee satisfaction survey and exit interview might be dead ends for really understanding employee attitudes and sentiment… Maybe get a fuller picture with #digitalethnography? The jaw-dropping stats in this article (“Hospitals See 100% Staff Turnover Every Five Years”) should make healthcare pause at least long enough to admit you may not understand what your…
Feedback Hosts Sixth Annual Dent Blend: Richmond
Feedback was proud to host the sixth annual Dent Blend: Richmond at Common House on December 9th, 2022. This year’s event was the largest in-person event yet for the one-day, community powered Dent experience that seeks to bring the experience and vision of the annual Dent conference to new communities across the country. Speakers included: Queon…