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Understanding Customer Behavior.

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Healthcare Marketing – The Realm of Quantitative and Qualitative Data

December 20, 2023

Feedback was recently highlighted on the Hello Healthcare podcast by Actium Health and the Forum for Healthcare Strategists: Join Dean Browell (Chief Behavioral Officer, Feedback), Danny Fell (Sr. Strategist, Optum), and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Humans on the Internet – Social, Cultural, & Behavioral Listening as an Engine for Analytics

November 27, 2023

Knowing how to prompt ChatGPT like a sloppy-but-diligent intern for data that must be measured with a few heaping spoonfuls of salt is one thing, a basic skill for a new information age era learnable by many, including our teams of behavioral scientists. But there are limitations, even with pie-in-the-sky visions of advancement, to the…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, healthcare, market research, Qualitative Research, Research

Feedback’s Browell Featured on Health Impressions Podcast

October 25, 2023

Feedback’s Chief Behavioral Officer, Dean Browell, is featured in the latest episode of the Health Impressions podcast in an episode entitled, “Navigating the Challenges of Healthcare Branding and Authority.” In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean…

Filed Under: Blog, News Tagged With: brand, branding, digital ethnography, Education, healthcare, Higher education, hospital, market research, Qualitative Research, Research

Cracking the Burnout Code: Insights from COVID-19 Clinicians and Present-Day Pharmacists

October 16, 2023

Over a year ago, Feedback predicted the recent pharmacist walkouts, from Walgreen’s pharmacists to the pharmacy techs at hospital systems. Read more in the white paper below! When your entire mission is listening, you start to hear patterns across time, industries, demographics, geographies, and even whole populations. One such echo we have been tracking is…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

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