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On the Business Case for Anthropology: A Report from the Lecture Halls and Zoom Rooms of Digital Ethnography

August 29, 2024

Context is king

I’ve been thinking a lot lately about how much easier and quicker it is becoming to make the business case for anthropology between research deliveries, class lectures, and introductions to new clients. Everyone appears more aware of what they don’t know. How do we make sense of a population and the environment in which they…

Filed Under: Blog Tagged With: anthropology, Audience, Behavior, digital ethnography, DoD, government, healthcare, market research

Essential Insights for Higher Ed Leaders: An Ethnographic Perspective

July 30, 2024

Multimodal Case Studies of VCU, Virginia Tech & UVA: Student & Alumni Sentiments Around Higher Education & the Israel-Gaza War Student Protests Introduction The landscape of higher education is continually evolving. Understanding the nuances behind what influences the educational environment is crucial for higher education leaders, as their responses can have lasting implications on institutional…

Filed Under: Blog

Exploring Military Quality of Life Realities: A Digital Ethnographic-Driven Conversation

July 9, 2024

In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study.  The objective: to illuminate the experiences of military families within the framework of the Five & Thrive model, encompassing housing, healthcare, education, childcare, and spouse employment.  Leveraging the expertise of PhD-level social scientists along with advanced…

Filed Under: Blog Tagged With: Audience, Behavior, digital ethnography, market research, Qualitative Research, Research

White Paper: 18-Month Pulse Report – Nursing Spotlight

May 1, 2024

For 15 years, Feedback has conducted digital ethnographic research studies across various industries, uncovering actionable insights from extensive online discussions. Our expertise extends to healthcare domains, where we’ve recently conducted a deep analysis of nurses’ conversations. Introducing our latest white paper: 18-Month Pulse Report – Nursing Spotlight. This in-depth report sheds light on the discussions…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

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