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From Pizza to Strikes: Listening to and Predicting Workforce Woes

June 29, 2023

Nurses Strike; Source: Austin Chronicle

Take a look at the photo associated with this article and the front sign: “We need a bathroom break, not a pizza party!” We have been tracking nurse sentiment for over a decade but it was three years ago when we started seeing the burnout flags and the use of, “pizza” as an artifact of…

Filed Under: Blog Tagged With: Behavior, digital ethnography, healthcare, healthcare marketing, HR, market research, nurse, nursing, Qualitative Research, Research, thick data, workforce

Big Data vs. Thick Data: The Road to Data-Driven Marketing

June 15, 2023

Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at   eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research, thick data

Feedback 101: What is Qualitative Research?

June 1, 2023

To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both researcher and participant alike. It’s used to uncover a wide range of behaviors, thoughts, opinions, trends, etc. The research types tend to be unstructured (or partly so) so that participants can…

Filed Under: Blog Tagged With: Behavior, digital ethnography, market research, Qualitative Research, Research

Bringing Behavioral Science to the C-Suite

March 9, 2023

From the Desk of the CEO:We have lost count of how many times in the past year we’ve had conversations with C-suite leaders who are by their own admission uncertain, frustrated, and guessing as to the changes – sometimes radical changes – they are dealing with in three critical stakeholder groups: Internal Stakeholders: Employees, Potential…

Filed Under: Blog Tagged With: Audience, B2B, Behavior, behavioral science, cbox, chief behavioral officer, consumer behavior, digital ethnography, fractional chief behavioral officer, market research, Research

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