“Hearing” vs. “Listening”
I want to comment on something I spoke about with executives last week: We need to start delineating between hearing and listening when it comes to voice of the consumer behavior online. If you are using social listening dashboards, or if you have someone who looks at the reviews for your organization just to respond…
Feedback CEO Announces Retirement
Jeff Thompson, Co-Founder of Feedback LLC, announced this week that he will be stepping down as CEO. Since its inception, Feedback has grown from a small start-up into a leading digital ethnography firm, and has conducted its customized research in over 50 countries. Mr. Thompson spoke very positively about the future of Feedback. “I’m very…
COVID-19 Monitoring Produces Actionable Insights
Feedback’s special brand of market research continues to help hospitals, health systems, physician groups, service lines, facilities, and medical device and pharmaceutical companies for over a decade by providing a comprehensive look at how clients can better recruit, judge reputational risk, and how audiences make decisions and compare services. During the pandemic our insights have…