Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this…
Are you looking for the X factor in your healthcare marketing?
Between the generational giants of baby boomers and millennials, Generation X is an audience often neglected in healthcare marketers’ strategies. Don’t You Forget About Gen X, an eBook written by SPM Chief Strategy Officer Dan Miers, Dean Browell of Feedback, and Alan Shoebridge of Salinas Valley Memorial Healthcare System, establishes this generation’s crucial role as…
Dent: Blend Richmond year four is in the books
Even in an unusual year, Blend continues to surprise and delight! Yes, going virtual was weird. But instead of groaning and bemoaning, we decided to tackle it head on and wrestle some fun and informative experiences – oh, and we happened to do it in front of more people, from more places all over the…
Using Social Listening in HR
The importance of applying digital ethnographic research to HR People don’t always think of HR when it comes to social listening, but it can be an important facet. Recently we have conducted several studies using our unique market research technique of social listening to help our clients attract talent and retain employees. Working with human…