Digital ethnography pioneers Feedback and Purdue University’s Department of Anthropology are proud to announce a new internship program beginning fall of 2023. This paid program will feature two interns who will receive the specialized training for conducting digital ethnographic research as well as work directly on healthcare-focused Feedback clients for a semester. Feedback’s extensive 14-year…
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Shaping the Future of Education: Unleashing the Power of Digital Ethnography
In the ever-changing landscape of education, understanding the needs, behaviors, and aspirations of students and educators is crucial for delivering impactful learning experiences. Traditional research methods often fall short in capturing the nuances and complexities of the education ecosystem. However, there is a transformative approach that can revolutionize how educational institutions operate and drive student…
From Pizza to Strikes: Listening to and Predicting Workforce Woes
Big Data vs. Thick Data: The Road to Data-Driven Marketing
Feedback’s Dean Browell and Optum’s Danny Fell have been speaking on “thick data” at conferences this year and the important concept is featured in a special article at eHealthcare Strategy & Trends. “…marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that deliver rich, deep insights and meaning that quantitative data often…